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Cicerones: Live in Color : cecey zhang

The Florida Cicerones are an upbeat energetic group of Student Ambassadors that are known for their hard work and dedication to the University of Florida. The theme of their 2012 campaign was inspired off of Ray Ban's Never Hide ads. Bold and vibrant colors were used to express their slogan "Live in Color," and to attract new members who were interested. Neon colored items such as hats, t-shirts, sunglasses, and luggage tags were printed on for members to wear during their recruitment process. All of the elements share striking colors and vivid typography so that there was a cohesiveness throughout the campaign.

 

 

 

 


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